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One of the first "full text" crawler-based search engines was WebCrawler, which came out in 1994. Unlike its predecessors, it let users search for any word in any webpage, which has become the standard for all major search engines since. It was also the first one to be widely known by the public. Also in 1994 Lycos (which started at Carnegie Mellon University) was launched, and became a major commercial endeavor.

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• Provide one version of a URL to reach a document - To prevent users from linking to one
version of a URL and others linking to a different version (this could split the reputation of
that content between the URLs), focus on using and referring to one URL in the structure
and internal linking of your pages. If you do find that people are accessing the same content
through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this.
Avoid:
• having pages from subdomains and the root directory (e.g. "domain.com/
page.htm" and "sub.domain.com/page.htm") access the same content
• mixing www. and non-www. versions of URLs in your internal linking structure
• using odd capitalization of URLs (many users expect lower-case URLs and
remember them better)

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• Put an HTML sitemap page on your site, and use an XML Sitemap file - A simple
sitemap page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your
site helps ensure that search engines discover the pages on your site.
Avoid:
• letting your HTML sitemap page become out of date with broken links
• creating an HTML sitemap that simply lists pages without organizing them, for
example by subject
• Consider what happens when a user removes part of your URL - Some users might
navigate your site in odd ways, and you should anticipate this. For example, instead of using
the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of
finding more general content. He or she might be visiting
http://www.brandonsbaseballcards.com/news/2008/upcoming-baseball-card-shows.htm, but
then enter http://www.brandonsbaseballcards.com/news/2008/ into the browser's address
bar, believing that this will show all news from 2008. Is your site prepared to show content in
this situation or will it give the user a 404 ("page not found" error)? What about moving up a
directory level to http://www.brandonsbaseballcards.com/news/?

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While most of the links to your site will be gained gradually, as people discover your content through
search or other ways and link to it, Google understands that you'd like to let others know about the
hard work you've put into your content. Effectively promoting your new content will lead to faster
discovery by those who are interested in the same subject. As with most points covered in this
document, taking these recommendations to an extreme could actually harm the reputation of your
site.
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Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
* What are some other things to look out for?

Reviewexperts

* ZIP - Zip archive file
* RAR - Roshal ARchive File
* CAB - Microsoft Windows Cabinet File
* Gzip - File compressed with gzip
* BZIP - File compressed using bzip2
* Tape ARchive (TAR), Unix archive file, not (itself) compressed
* TAR.Z, TAR.GZ or TAR.BZ2 - Unix archive files compressed with Compress, GZIP or BZIP2

Format analysis can involve quality improvement methods to avoid including 'bad information' in the index. Content can manipulate the formatting information to include additional content. Examples of abusing document formatting for spamdexing:

* Including hundreds or thousands of words in a section which is hidden from view on the computer screen, but visible to the indexer, by use of formatting (e.g. hidden "div" tag in HTML, which may incorporate the use of CSS or Javascript to do so).
* Setting the foreground font color of words to the same as the background color, making words hidden on the computer screen to a person viewing the document, but not hidden to the indexer.

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