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The rise of Gopher (created in 1991 by Mark McCahill at the University of Minnesota) led to two new search programs, Veronica and Jughead. Like Archie, they searched the file names and titles stored in Gopher index systems. Veronica (Very Easy Rodent-Oriented Net-wide Index to Computerized Archives) provided a keyword search of most Gopher menu titles in the entire Gopher listings. Jughead (Jonzy's Universal Gopher Hierarchy Excavation And Display) was a tool for obtaining menu information from specific Gopher servers. While the name of the search engine "Archie" was not a reference to the Archie comic book series, "Veronica" and "Jughead" are characters in the series, thus referencing their predecessor.

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Preventing crawling
Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

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Causes - corporate reputation - consequences

There are many different and often conflicting models of reputation. Terminology such as reputation, branding, image and identity is often used interchangeably, or to distinguish differences between related constructs. Much of this confusion has been alleviated by recent work integrates reputation models in terms of underlying psychological theory. According to Money and Hillenbrand reputation models can be placed in a framework that relates to reputation, its causes and its consequences. In this approach it is important not only to understand reputation, but also identify the causes of reputation and its consequences.

Causes of reputation are seen to reside in stakeholder experiences. Stakeholder experiences relate to a company’s day-to-day business operations, its branding and marketing and noise in the system, such as the media and word of mouth.

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Avoid:
• having a navigation based entirely on drop-down menus, images, or
animations (many, but not all, search engines can discover such links on a site,
but if a user can reach all pages on a site via normal text links, this will improve
the accessibility of your site; more on how Google deals with non-text files)
• Use "breadcrumb" navigation - A breadcrumb is a row of internal links at the top or bottom
of the page that allows visitors to quickly navigate back to a previous section or the root
page. Many breadcrumbs have the most general page (usually the root page) as the first,
left-most link and list the more specific sections out to the right.
Breadcrumb links appearing on a deeper article page on our site
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The fastest browsers at starting are the less commonly used Konqueror 3.2 (only on KDE), Camino 0.8 and iCab 2, with Konqueror by far the fastest at a warm start. However, it has one of the slowest script implementations of all the major browsers on Linux, and even though its cache handling is a bit faster on Gnome, its slow startup time on Gnome outweighs the benefit of better caching. The 3.5.3 release was supposed to have performance improvements, but while the startup time has been reduced a little, and CSS is a little faster, this has been at the expense of its history handling and JavaScript engine, which are now even slower than before. The only browsers that are slower at scripts are Opera 6 and Mozilla 1.0, both of which are old releases that have long since been replaced with much faster versions. Camino 1.0 has adopted a newer version of the engine, and now its startup time is much closer to those of the other Gecko browsers (Firefox and Mozilla), so its main advantage has been lost.

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On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."

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